Liftness Creator/Founder, Matt Young talks about his experience with Natural Bodybuilding, how he got into the sport and his journey to the stage for his first competition, The Amateur Miami Pro Universe, Oct 23rd 2016. Matt picking up the 1st Place Trophy in the Mr Model Category at The Miami Pro Universe, Oct' 2016. Intro: Matt: As someone who wishes to share legitimate and reliable training and diet information to the masses, it seems both fair and necessary to have experi

It is disheartening to learn that what we want (or need) will not come easy or quickly. In fact, it can be so demoralising that it could put you off for good - and many people are - and it's part of the reason why you don't see perfect physiques everywhere you look. If you're reading this you're already aware of this fact, and it might actually be a reason why you are here in the first place. What this article is designed for is to provide clarity on what it takes mentally an

"The components of the programme are sports, disciplines and events. The sports are those sports governed by the IFs. A discipline is a branch of a sport comprising of one or several events. An event is a competition in a sport or in one of its disciplines, resulting in a ranking and giving rise to the award of medals and diplomas... Only sports that adopt and implement the World Anti-Doping Code can be included or remain in the programme." - excerpt from the IOC Charter Read

Anton Ryskin, AKA The Russian Oak, has been universally likened to a young Arnold Schwarzenegger - and in this comparison photo between Arnold and Anton it's not hard to see why! Today he talks exclusively to Liftness about how he got into bodybuilding, his lifestyle and future projects. Hi Anton, thanks so much for taking the time to talk to us. First of all, how is everything going? Hi Matt, glad to hear from you, all going pretty good, I am on my way to the top or somethin

Larry Scott (1938-2014), was an American Bodybuilder during the 'Golden Era,' and the very first (and second for that matter) competitor to win the much coveted Mr. Olympia Bodybuilding title in 1965-1966. He then retired from competitive bodybuilding soon after defending the Olympia, with already many other crowns to his name such as Mr. California, Mr. America and Mr. Universe. Larry started bodybuilding at the tender age of just 16, but by 20 he had already achieved great

Norman Rough holds many Bodybuilding titles, most notably winning Mr. Scotland a record 6 times in a row (1965-70). Here we ask him to shed some light on what sparked his enthusiasm for the sport and to describe some of the stepping stones it took to become a champion. 1. How did you get into bodybuilding? As you may recall I was an athlete before catching 'the bug' and when I was training with the Scottish Sprint Coach my parents gave me a book for my 20th birthday. It was b

Steve Reeves (1926-2000) was an American Bodybuilder and Actor. Famous for his amazing physique and good looks Steve rose to stardom after winning the 1947 AAU Mr. America and Mr. Universe in 1950. Steve decided to pursue an Acting career and was cast in a couple small film roles and TV shows before being cast in Hercules in 1957. Hercules was a massive success and from then on Steve Reeves became the No.1 Box Office draw as he starred in numerous action epics. Amazingly, Ste

Serge Nubret is known for many things, but it was his physique and lifestyle approach that inspired a generation of Men and Women to exceed their natural potential and strive for greatness. Serge competed in an amazing 18 competitions whereby finishing in the Top 3 in all of them, and winning Mr. Universe and Mr. World. He also competed in the Mr. Olympia Competition in 1972, '73 and '75 placing 3rd + 3rd + 2nd - The last of which was runner up to Arnold Schwarzenegger, the r

Vince Gironda is described as one of the first Bodybuilding Gurus. During the classical Bodybuilding Era of the 50s, 60s, and 70s Vince was pioneering new training styles and diet principles that many still use to great effect today. Vince believed that Nutrition was the absolute key to getting the most out of your body and was an early advocate of a diet low in carbs and high in supplements such as liver tablets and digestive enzymes. He believed that all the food you eat sh

Abbey 'Pudgy' Stockton was a professional Strong Woman who became famous during the 1940s for her endeavours at Muscle Beach, Santa Monica California. Her nickname 'Pudgy' was given to her as a child even though she ironically only weighed 115lbs (52kg) standing at 5' 2" as an adult. Abbey is described as a pioneer for female bodybuilding, as she completely smashed the current stereotypes of female beauty at the time. She is the Classical Bodybuilding Era's Golden girl. While